Archive for the ‘Beyond Relevance’ Category

The Girlfriend Effect

Saturday, January 24th, 2009

Back in high school, did you ever notice that when a guy didn’t have a girlfriend, no one wanted to date him, but the moment he had a girlfriend, all the other girls were suddenly interested? It’s the eighth wonder of the world. It’s amazing what happens though—it’s like this air of confidence takes over the guy and suddenly every girl in school has taken notice. Do you know what I’m talking about?

Well, the girlfriend effect is alive and well in churches today and it starts with the atmosphere you create.

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What if Starbucks Marketed Like a Church?

Sunday, December 14th, 2008

Sadly, this is ridiculously true. As a church, we think that things our different for us, that we can keep doing things the way we’ve done them for the past century. We need to think progressively, think outside the box. So your church did a Bethlehem walk-through last year? This year, prepare a day in which you will serve food to anyone and everyone. It requires more work yes, but what makes you think that doing the same thing year after year will bring in more people? Look at theme parks: they’re constantly designing, creating, and building new rides and attractions. The church should see itself as a theme park, constantly reestablishing it’s presence and relevance to the society. You don’t need to make the Bible relevant to the culture, it already is, but church, since run by us humans, must be constantly changing and adapting to the culture we find ourselves in.